Today, Guy Willison — known to his fans and colleagues as Skid — is one of the most respected figures in British custom motorcycle culture. Founder of 5Four Motorcycles, designer of the sold-out Norton Commando 961 Street, and a familiar face on The Motorbike Show, Shed and Buried, and Find It, Fix It, Flog It. His estimated net worth sits between $2 million and $5 million. But honestly, money feels like a secondary detail when you look at what he has actually built.
This is his story.
Guy Willison — Who Is He? Quick Bio at a Glance
Real Name, Nickname ‘Skid’ — Where Did It Come From?
His real name is Guy Willison. Simple enough. But ask anyone who has followed his career and they will almost certainly call him Skid first. The nickname did not come from a PR team or a television producer trying to make him sound edgy. It came from the streets of London, from his years as a working despatch rider when a call sign was as essential as a helmet.
The call sign 5Four — later the name of his motorcycle company — was also born in those same streets. There is something genuinely poetic about a man who builds rare, handcrafted motorcycles for collectors using a name that started as a radio number in a busy city courier network.
Guy Willison Age: Born October 1962
Guy Willison was born in October 1962 in London, United Kingdom. That makes him 63 years old as of 2026, with his 64th birthday arriving in October of this year. For a man who works with the physicality and intensity of a craftsman — standing over engines, welding, fitting, refining — his energy has always surprised people who meet him in person.
His exact date of birth within October has never been publicly confirmed. He has always kept that detail quietly private, which fits his broader approach to personal life.
Height, Appearance & Personality
At around 5 feet 10 inches tall, Guy has the look of a man who has spent decades doing physical work rather than sitting in boardrooms. Salt-and-pepper hair, grey eyes, and a lean frame that speaks more to active workshop life than anything else. On camera he is calm, measured, and quietly confident — the kind of person whose technical knowledge is obvious without him needing to show off about it.
Guy Willison — Quick Bio Table
| Category | Details |
|---|---|
| Full Name | Guy Willison |
| Nickname | Skid |
| Born | October 1962, London, UK |
| Age (2026) | 63 years old (turns 64 in October 2026) |
| Nationality | British |
| Profession | Motorcycle Designer, Builder & TV Presenter |
| Brand Founded | 5Four Motorcycles (2018) |
| Known For | The Motorbike Show, Shed and Buried, Norton Commando 961 Street |
| Net Worth (Est.) | $2 Million – $5 Million |
| @guywillison54 |
Guy Willison Net Worth 2026 — Estimated Value & Breakdown
💰 Net Worth Estimate
Guy Willison’s net worth in 2026 is estimated between $2 million and $5 million. Built on custom motorcycle engineering, television income, brand collaborations, and 5Four Motorcycles — not viral fame or celebrity endorsements.
Estimated Range: $2 Million – $5 Million
Guy Willison’s net worth in 2026 is estimated between $2 million and $5 million. That range is honest — because nobody outside his accountant knows the exact number. What we do know is how the money flows in, and it is not a single stream. It is multiple income channels, each tied directly to his skill rather than his fame.
His wealth is not built on viral moments or brand deals with trainers and energy drinks. It is built on the fact that someone will pay a serious amount of money for a motorcycle that Guy Willison designed and built. That is a rare kind of earning power.
Year-by-Year Net Worth Growth (2018–2026)
| Year | Key Milestone | Est. Net Worth |
|---|---|---|
| 2018 | Founded 5Four Motorcycles | ~$500K |
| 2019 | First limited edition builds launched | ~$800K |
| 2020 | Norton Commando 961 Street — sold out in a week | ~$1.2M |
| 2021 | Honda CB1100 RS collaboration released | ~$1.8M |
| 2022 | Expanded brand partnerships & TV growth | ~$2.5M |
| 2023 | World record ride with Allen Millyard & Henry Cole | ~$3M |
| 2024 | New 5Four limited editions, ongoing TV appearances | ~$3.5M |
| 2026 | Active builds, media presence, consulting income | $2M – $5M |
Why His Wealth Is Skill-Based, Not Hype-Based
What separates Guy from many TV personalities is that his income would exist even without the television work. The cameras amplified his reach, but the foundation — the engineering skill, the design credibility, the brand partnerships — those were built in workshops, not studios.
His financial trajectory tracks directly with his professional milestones. The Norton 961 Street selling out. The Honda collaborations. The 5Four brand gaining collector status. Every jump in earning power is tied to something real he made with his hands.
Early Life & Education — The Making of a Mechanic
Childhood in London: Motorcycle Obsession at Age 11
Growing up in London in the late 1960s and 1970s, Guy Willison did not fit the typical mould of a child who dreamed of being a footballer or a pop star. By the time he was eleven years old, he had already sourced a Honda 50 engine from a breakers yard and proceeded to section it — not because anyone asked him to, but because he wanted to see how it worked inside.
“The first project I remember doing was when I was 11 — I sectioned a Honda 50 engine I had obtained from a breaker’s yard using not much more than basic hand tools, a hacksaw blade and hand files.” Those are his own words. And they tell you everything you need to know about where this passion came from — not from a mentor or a school programme, but from pure, stubborn curiosity.
By his early teens he was building field bikes for himself and his friends from salvaged parts — old BSA Bantams, a Motobecane moped, anything with wheels and an engine that someone was ready to throw away. He was already a builder before he had any formal training at all.
Merton Technical College: Motorcycle Engineering Studies
Rather than taking a conventional academic path, Guy enrolled at Merton Technical College to study motorcycle engineering. This gave him a structured, technical foundation to accompany the hands-on knowledge he had already been accumulating since childhood. Engine systems, frame geometry, performance tuning, mechanical diagnostics — all of it.
That combination — innate curiosity plus formal engineering education plus years of street-level riding experience — became the bedrock of everything he built later. You cannot fake that kind of knowledge. Riders notice it immediately when they sit on one of his bikes.
Music Industry Stint — The Less-Known Chapter
Here is a part of Guy Willison’s story that most people skip over entirely: before he became a motorcycle designer of any note, he spent several years working in the music industry. He trained as a sound recordist and worked as a freelancer on the road with some of Britain’s biggest rock bands.
It was his lifelong friend Henry Cole who pulled him into that world. That chapter appears to have sharpened his creative instincts and his eye for detail — qualities that later turned up in every curve of his motorcycle designs.
Despatch Rider Days — Where the 5Four Name Was Born
London Despatch Rider from Age 18: 125,000 Miles in the First Year
At eighteen, Guy moved to London and started working as a despatch rider on his Honda. In his first year alone he covered 125,000 miles. That is not a typo. One hundred and twenty-five thousand miles — through traffic, through rain, through the full chaos of inner London on a motorcycle.
Most riders would find that number exhausting to even read. For Guy, it was just Tuesday. And Wednesday. And every day after that.
Over One Million Total Miles
By the time his despatch riding career ended, Guy had covered over one million miles on motorcycles in real-world conditions. Not track days. Not closed circuits. Rush-hour London, motorway stretches, winter ice, unexpected breakdowns — all of it.
That experience gave him something no engineering textbook could: a visceral, physical understanding of how motorcycles age, how they fail, what a rider actually needs versus what a manufacturer thinks a rider needs.
The Call Sign ‘5Four’ — Origin of His Brand Name
His despatch call sign was 5Four. When you radio in your position and status, you use your call sign — and his was 5Four. Years later, when he founded his motorcycle company, that name came back. He named the brand after the number he called out on London streets as a young man on a motorbike.
That is the kind of detail that makes you like someone. It would have been easy to choose something more glamorous, more branded, more 2018. Instead, Guy picked a number from his twenties. Smart move, actually — because now that number has a story behind it that no marketing agency could have invented.
Hammersmith Workshop: From Courier to Custom Builder
After despatch riding, Guy set up his own motorcycle workshop in a railway arch in Hammersmith, servicing other riders’ bikes. His reputation grew quickly — not through advertising, but through word of mouth. He also worked at a Honda dealership in Ruislip and for a company in Banbury that imported American motorcycles. His technical range kept widening.
5Four Motorcycles — The Brand, The Business, The Vision
Founded 2018: ‘For the Few, Not the Many’
In 2018, after decades of riding, building, designing, and collaborating, Guy Willison finally put his name above the door. 5Four Motorcycles launched with a brand philosophy that is almost confrontationally simple: for the few, not the many.
This is not a motorcycle company trying to compete with Honda’s production volumes. It is a boutique operation — hand-built, limited run, bespoke — aimed at serious riders and collectors who want something that no one else has. The brand sits in the same emotional space as a bespoke tailor or a hand-built watch.
🏍️ 5Four Motorcycles — Brand at a Glance
Founded: 2018 | Motto: For the few, not the many | Style: Hand-built, limited edition, commission-based | Pricing: Premium, available on application
How Much Does a 5Four Motorcycle Cost?
5Four Motorcycles does not publish a price list. That says something in itself. Pricing is available on application, and each build is discussed individually with the client. Based on the brand’s positioning and comparable boutique British builds, these bikes command premium prices — almost certainly running into the tens of thousands of pounds per unit.
The value is not just in the metal and the engine. It is in the fact that Guy Willison designed and built it himself. That provenance adds a premium that the secondary market reflects too.
Limited Editions — Hand-Numbered, Hand-Built
Every 5Four motorcycle is produced in a very small run. Each carries its own number. These are not production bikes with serial numbers stamped by a machine. They are individually built machines where the number is part of the identity — connecting that specific bike to a specific moment in Guy’s workshop.
Honda CB1100 RS & CB1000R — The Collaborations That Changed Everything
Two of 5Four’s most celebrated projects came through Honda UK. Guy worked on both the Honda CB1100 RS 5Four Edition and the Honda CB1000R 5Four Edition — machines that combined Honda’s factory engineering with Guy’s unmistakable design language.
These were not simple paint-job customisations. Guy rebuilt these machines from the factory spec up, adding bespoke materials, custom finishing, and performance modifications that changed how they ride and how they look. The result was genuinely rare: a motorcycle with the reliability of a major manufacturer and the character of a one-off custom build.
Gladstone Motorcycles — Guy’s Role & Who Owns It Now?
Guy Designed and Hand-Built the Gladstone No.1
Before 5Four, there was Gladstone. After his years in the music industry, Guy teamed up with Henry Cole to create Gladstone Motorcycles — the first new British motorcycle manufacturer since Hesketh in 1984. Guy personally designed and hand-built the Gladstone No.1 — a 1950s-styled hardtail bobber featuring a classic T140 750cc Triumph engine and enough hand-crafted brass and copper detailing to make any serious collector stop in their tracks. Only nine were ever built. One sold second-hand for around £34,000.
Gladstone Red Beard and a British Land Speed Record
Guy also co-designed the Gladstone Red Beard alongside Sam Lovegrove. This bike holds a British land speed record for a vintage 350cc machine — proof that the Gladstone bikes were not just beautiful, they were genuinely fast.
Who Owns Gladstone Motorcycles Now?
❓ Answer: Who Owns Gladstone Motorcycles?
Henry Cole is the CEO and current owner of Gladstone Motorcycles. The company remains active, incorporated since 31 January 2013, with offices in Hassocks, West Sussex. Guy Willison was the co-designer and builder in the early years but later moved on to found 5Four Motorcycles as his own independent brand.
The split was not acrimonious. By all accounts it was a natural progression: Guy wanted to build under his own name, with his own rules. Henry Cole retained Gladstone. Both brands continue to operate.
Gladstone Motorcycles vs 5Four Motorcycles — Side by Side
| Category | Gladstone Motorcycles | 5Four Motorcycles |
|---|---|---|
| Founded | 2013 | 2018 |
| Founded By | Henry Cole (Guy designed early bikes) | Guy Willison |
| CEO / Owner | Henry Cole | Guy Willison |
| Production Style | Bespoke British bobbers | Limited edition custom builds |
| Units Built | ~9 (Gladstone No.1) | Small annual runs, hand-numbered |
| Notable Model | Gladstone No.1 (~£34,000 resale) | Norton Commando 961 Street |
| Brand Motto | Luxury British lifestyle brand | For the few, not the many |
| Status (2026) | Active | Active |
Norton Commando 961 Street — The Build That Sold Out in a Week
How Guy Redesigned the Norton Commando
The Norton Commando is one of the most iconic names in British motorcycle history. Guy took that name and turned it into the Norton Commando 961 Street — a machine that kept the soul of the original while adding performance, precision, and a design language that felt contemporary without abandoning its heritage. It was arguably the most important single piece of work in his career.
50 Units — Sold Out on His Birthday, Before Official Launch
🏆 Norton Commando 961 Street — Key Facts
Units Produced: 50 limited edition motorcycles | Result: Sold out in under one week, before official launch | Significance: Guy’s childhood dream of seeing one of his designs in production — realised
Only 50 units of the Norton Commando 961 Street were produced. And every single one sold out in under a week — before the bike was even officially launched to the public. “It sold out on my birthday last year in less than a week and before it was officially launched.” That is how Guy described it himself.
That sell-out confirmed something that his peers had known for years: Guy Willison is not just good at building motorcycles — he is one of the best at designing them. There is a difference, and the Norton project proved it.
What This Meant for His Career and Net Worth
The Norton project marked a turning point. Before it, Guy was respected within the industry. After it, he was sought after. The waiting lists at 5Four grew. New manufacturer conversations opened. The commercial value of his name — as a designer, not just a builder — became undeniable.
Television Career — Shows, Seasons & What Each One Earned Him
The Motorbike Show (ITV4)
The Motorbike Show on ITV4 is where most of the British public first encountered Guy Willison. Produced through Henry Cole’s production company HCA Entertainment, the show brought motorcycle culture — restoration, custom building, road trips, mechanical storytelling — to mainstream audiences.
Guy’s natural calm on camera worked perfectly against Henry Cole’s more animated presenting style. He never performed. He just explained, fixed, opined. And viewers trusted him immediately.
Shed and Buried (Quest/ITV)
Shed and Buried turned Guy and Henry into something of a double act in British television. The premise is wonderful in its simplicity: the pair travel across the UK looking through old sheds, barns, and forgotten spaces for hidden mechanical treasures — particularly old motorcycles — then restore and sell them.
“Is Guy from Shed and Buried married?” is one of the most-searched phrases connected to his name. The answer — covered in full below — is that nobody actually knows. He keeps that world entirely separate from his on-screen life, which only makes people more curious.
Find It, Fix It, Flog It
Find It, Fix It, Flog It expanded Guy’s audience beyond the dedicated motorcycle crowd. Alongside Gemma Longworth — who handles upcycling and furniture — Guy continued to demonstrate that real craftsmanship creates value. For the record, Gemma Longworth is married to Michael Barker. The occasional online speculation linking her to Guy has no basis in fact.
How TV Multiplied His Commission Waitlist
Television did not make Guy rich on its own. What it did was build a waiting list. Every series added new people who wanted something from 5Four — a custom build, a consultation, a collaboration. The TV income was real and steady, but the indirect effect — the 5Four commissions that came in because someone saw him on ITV4 — was probably worth more.
How Does Guy Willison Make His Money? — Income Sources Breakdown
By 2026, Guy Willison’s income comes from five distinct streams. None of them are passive. All of them require his active involvement.
| Income Source | Est. Share | Details |
|---|---|---|
| Custom Motorcycle Builds | ~40% | High-value bespoke commissions via 5Four Motorcycles |
| TV Contracts & Fees | ~25% | ITV4, Quest, Discovery — multiple series |
| Brand Collaborations | ~20% | Honda, Norton design fees & royalties |
| Events & Exhibitions | ~8% | Bike shows, trade events, personal appearances |
| Design Consulting | ~7% | Private commissions & manufacturer projects |
Custom Motorcycle Builds — The Core Income
Hand-built custom motorcycles are the foundation. Each 5Four build is a significant transaction — not just in price, but in time and skill. When a collector buys a 5Four motorcycle they are buying a piece of Guy Willison’s career. That premium compounds as his reputation grows.
TV Contracts & Brand Collaboration Income
Stable contracted income from ITV4, Quest, and Discovery Networks appearances forms a consistent income layer. The Honda and Norton collaborations generate both upfront design fees and ongoing royalties — income that continues to flow after the bikes are built and sold.
Is Guy Willison Married? Wife, Personal Life & Family
Marriage Status: No Publicly Confirmed Wife or Partner
❓ Is Guy Willison Married?
There is no confirmed public record of Guy Willison being married. As of 2026, no reliable source — not an interview, not a social media post, not a credible news report — has identified a wife or long-term partner. He has kept that part of his life completely off the record.
This is not unusual for craftsmen-turned-TV personalities who came up before social media demanded total transparency. Guy clearly made a decision early that his private life would stay private, and he has maintained that boundary with impressive consistency.
The Gemma Longworth Rumour — Debunked
Several online threads have suggested a romantic connection between Guy Willison and Gemma Longworth, his co-star on Find It, Fix It, Flog It. This is simply not accurate. Gemma Longworth is married to Michael Barker. The speculation appears to have grown from their on-screen chemistry — which amounts to nothing more than two people who work well together.
The ‘Guy Willison Henry Cole Wife’ Confusion — Explained
Another recurring search query worth addressing: Guy Willison and Henry Cole’s wife are not connected. Henry Cole is married to Janie Cole. They live in Oxfordshire and have two sons, Tom and Charlie. Guy and Henry’s relationship is a decades-long professional partnership and genuine friendship. There is no personal crossover.
Children? No Confirmed Public Information
Guy has never spoken publicly about having children. Given how consistently he protects his personal life, it seems likely he would prefer any family information to remain private regardless.
What Is Guy Willison Doing Now in 2026?
Active at 5Four Motorcycles: New Builds in Progress
As of 2026, Guy Willison is active, building, and showing no signs of slowing down. 5Four Motorcycles continues to produce new limited edition builds. His design schedule is occupied. His waiting list exists. The brand is not scaling into mass production — that would defeat the entire point — but it is producing some of the most respected custom motorcycles currently being made in Britain.
Social Media: Instagram @guywillison54
Guy maintains an active Instagram presence under @guywillison54 — the number from his despatch days, naturally. His posts give followers glimpses into current build projects, workshop moments, and the occasional finished motorcycle. It looks like a builder’s account, which is precisely what it is. His audience is genuinely engaged — motorcycle enthusiasts and collectors who convert into real business interest.
Guy Willison Illness Rumours — The Truth
✅ Health Status: No Confirmed Illness
The search phrase “Guy Willison illness” appears regularly online, driven largely by periods when he was less visible on television. As of 2026, there is no confirmed health issue. No credible medical source, no statement from Guy, and no reliable news report has identified any serious illness. He continues to work actively.
Future Projects — What Comes Next
Industry observers expect continued 5Four limited editions and new manufacturer partnerships. There is also speculation about whether Guy might eventually explore electric or hybrid custom builds — a logical frontier for someone who has always built bikes that push at the edge of what is possible.
Henry Cole — Guy’s Long-Time Partner, Net Worth & Is He a Millionaire?
Who Is Henry Cole?
Henry Cole is best understood as three things simultaneously: a television presenter, a production company CEO, and a motorcycle entrepreneur. Born on 16 February 1965 in Norfolk, he is a descendant of William Ewart Gladstone — the Victorian British Prime Minister. His great-uncle Dick ‘Redbeard’ Gladstone inspired his lifelong passion for motorcycles at the age of eight.
Cole founded his production company HCA Entertainment in 1995, has worked across BBC, ITV, Sky, Channel 4, Discovery Networks, and the Travel Channel, and has directed over 70 television commercials. He and Guy have been in and out of each other’s professional lives for decades.
Is Henry Cole a Millionaire? Yes — Estimated £3.8 Million Net Worth
💰 Henry Cole Net Worth
Yes, Henry Cole is a millionaire. His net worth is estimated at approximately £3.8 million (~$5 million USD) built through television production (HCA Entertainment), Gladstone Motorcycles, and three published books: A Biker’s Life (2018), The Life-Changing Magic of Sheds (2020), and Riding Route 66 (2024). He also holds two Guinness World Records.
Henry Cole’s Wife, Sons & Personal Life
Henry Cole is married to Janie Cole. They have two sons, Tom and Charlie, and live in Oxfordshire. Henry has spoken publicly about his recovery from heroin addiction between the ages of 19 and 24 during his time at Eton College — a candour that has earned him considerable respect.
Henry Cole vs Guy Willison — How Their Careers Compare
| Category | Guy Willison | Henry Cole |
|---|---|---|
| Born | October 1962 | February 1965 |
| Net Worth (Est.) | $2M – $5M | £3.8M (~$5M USD) |
| Primary Brand | 5Four Motorcycles | Gladstone Motorcycles |
| Role | Builder & Designer | CEO, Presenter, Producer |
| Gladstone Role | Co-designer (early years) | CEO & Owner (current) |
| TV Shows | Motorbike Show, Shed & Buried, Find It Fix It | Same shows + World’s Greatest Motorcycle Rides |
| World Record | No (as of 2026) | Yes — 183.5 mph tandem with Allen Millyard (2023) |
| Books Written | None publicly confirmed | 3 books published (2018, 2020, 2024) |
Allen Millyard — The Engineer, the World Record & the Illness
Who Is Allen Millyard?
Allen Millyard from Thatcham, Berkshire, is one of the most genuinely extraordinary motorcycle engineers working anywhere in the world. He has built a 2,400cc V12 Kawasaki, a V10-engined Viper (using a Dodge Viper engine), and the Flying Millyard — a radial aviation engine motorcycle. Several of his bikes are on permanent display at the Barber Museum in Alabama.
He has 98,000 Instagram followers, a thriving YouTube channel, and appears on The Motorbike Show and Shed and Buried alongside Henry Cole.
Allen Millyard Illness: Prostate Cancer Diagnosed in 2021
🏥 Allen Millyard Illness Update
Diagnosis: Prostate cancer, 2021 | Treatment: 48 radiation therapy sessions | Recovery: Completed successfully | Current Status (2026): Active, building bikes, appearing on TV, and raising awareness for prostate cancer research.
In 2021, Allen Millyard was diagnosed with prostate cancer. He handled it in a way that was entirely in character: methodically, without public drama, and with full engagement in his treatment plan. His wife Tracey was a constant presence through the treatment and recovery period.
As of 2025–2026, Allen is active, building, riding, and appearing on television. In May 2026, he participated in the Distinguished Gentleman’s Ride, raising funds for prostate cancer and men’s mental health through Movember.
The World Speed Record — 183.5 mph Tandem (2023)
In May 2023, Allen Millyard and Henry Cole set a Guinness World Record for the fastest tandem motorcycle ride — 183.5 mph on Allen’s road-legal Viper V10 at Elvington in North Yorkshire. The previous record of 181.5 mph had been held by American couple Andy Sills and Erin Hunter since 2011.
Allen Millyard’s Connection to Guy Willison
Millyard and Guy Willison exist in overlapping professional and creative circles. Both appear on the same TV shows, share the same production relationships with Henry Cole, and are regarded with similar respect within the British custom motorcycle community. They are part of the same world — where engineering credibility is the only currency that actually matters.
Guy Willison vs Other Custom Builders — Comparison & Legacy
How Guy Compares to Other Global Custom Builders
In the global custom motorcycle world, names like Roland Sands in America, Ian Barry of Falcon Motorcycles, and the Deus Ex Machina collective carry serious weight. Guy Willison belongs in that conversation. His positioning within British custom culture is arguably stronger than any of them within the UK market — partly because his bikes are so specifically rooted in British design language and heritage.
Where Roland Sands leans into American cafe racer aesthetics, Guy stays focused on the British tradition — clean lines, quality of materials, the sense that this machine was built slowly and carefully and for keeps.
What Makes 5Four Unique in the UK Custom Market
- Contemporary machines designed from scratch with original creative vision
- Premium boutique positioning — not mass-market, not budget customisation
- Brand provenance: Guy Willison’s name is the product, not just the label
- Manufacturer collaborations (Honda, Norton) that no other independent builder has matched
- Television exposure creating organic demand without compromising exclusivity
His Influence on the Next Generation
Guy Willison’s television work has probably done more to inspire young British motorcycle builders than any formal training programme could. Watching someone who clearly knows what they are doing — who is not performing expertise but actually has it — and seeing that translate into a viable career, is enormously motivating for young engineers and designers.
Frequently Asked Questions
What is Guy Willison’s net worth in 2026?
Estimates place his net worth between $2 million and $5 million. This reflects income from custom motorcycle builds, TV appearances on ITV4 and Quest, Honda and Norton collaborations, and his 5Four Motorcycles brand.
How old is Guy Willison?
Guy Willison was born in October 1962, making him 63 years old in 2026. He turns 64 in October 2026.
Is Guy from Shed and Buried married?
There is no confirmed public record of Guy Willison being married. He keeps his personal life entirely private. No wife or partner has been officially confirmed as of 2026.
What is Guy Willison doing now in 2026?
He is actively running 5Four Motorcycles, working on new limited edition builds, and continuing television work. He remains one of Britain’s most respected custom motorcycle designers.
Who owns Gladstone Motorcycles now?
Henry Cole is the CEO and owner of Gladstone Motorcycles. Guy Willison co-designed the early bikes — including the Gladstone No.1 — but later founded his own brand, 5Four Motorcycles, in 2018.
Is Henry Cole a millionaire?
Yes. Henry Cole’s net worth is estimated at £3.8 million (approximately $5 million USD), earned through HCA Entertainment, Gladstone Motorcycles, television presenting, and three published books.
What happened with Allen Millyard’s illness?
Allen Millyard was diagnosed with prostate cancer in 2021 and underwent 48 radiation therapy sessions. He completed treatment successfully and is active in 2025–2026, building bikes and appearing on TV.
What is 5Four Motorcycles and how much do the bikes cost?
5Four Motorcycles is Guy’s boutique brand founded in 2018. Each bike is hand-built in limited runs. Pricing is not publicly listed — bikes are commission-based and command premium collector prices.
Why is Guy Willison called ‘Skid’?
The nickname comes from his years as a London despatch rider. His on-road call sign was ‘5Four’ — which he later used as the name of his motorcycle brand.
What TV shows has Guy Willison appeared in?
Guy has appeared on The Motorbike Show (ITV4), Shed and Buried (Quest), and Find It, Fix It, Flog It — all alongside Henry Cole.
How many Norton Commando 961 Street bikes were made?
Only 50 units were produced. They sold out in under a week, before the official launch — one of Guy’s proudest achievements.
What is Henry Cole’s net worth?
Henry Cole’s net worth is estimated at £3.8 million (around $5 million USD), built through television production, Gladstone Motorcycles, and his three published books.
The Bottom Line
“For the few, not the many.” — 5Four Motorcycles
Guy Willison turned 63 this year and he is, by any reasonable measure, at the height of his powers. Not as a celebrity — he has never really been one of those — but as a craftsman whose reputation has been built over four decades of actual work.
His estimated net worth of $2 million to $5 million reflects the real value of engineering credibility in a niche market. The Norton Commando 961 Street sold out in a week. The Honda collaborations are collector items. The Gladstone No.1 — just nine ever made — sells second-hand for tens of thousands of pounds. These are not the earnings of someone who got famous and turned it into merchandise. They are the earnings of someone who got very good at something that other people cannot easily replicate.
The television work matters too, but not in the way celebrity income usually works. For Guy, TV is a megaphone, not the message. The message is in the workshop — in the 5Four Motorcycles currently sitting in various stages of build, in the design commissions on his desk, in the Instagram posts that look like what a builder actually does.
His personal life remains private, which seems intentional and fair. What is public is a career that started with an eleven-year-old in London taking apart a Honda 50 engine just to understand it, and has arrived at a place where the best motorcycle manufacturers in Britain come to him when they want something designed properly.
That arc makes a lot of sense, when you think about it. It was always going to end up here. Some people are just made for the thing they do.
Rizwan Sultan is a content writer with 4 years of experience covering USA celebrities’ net worth and biographies. He specializes in clear, research-driven profiles and currently contributes engaging, accurate content to CelebInfoHub, helping readers understand the stories behind fame and financial success.